Tire History - Manufacturer of tires and rubber products
in 1872 as a company "manufacturing and selling elastic rubber goods,"
Pirelli secured its place in design history not so much with its car tires
and cable sheathing but with its modern advertising. Albe Steiner,
Bob Noorda, and Massimo Vignelli were
among the designers who created the company's promotional graphics in
the 1950s and 60s, and Armando Testa's aggressive "elephant"
poster and Bruno Munari's subtle geometric layouts have
lost none of their visual power.
Another important innovation came when Pirelli manager Aldo Bai and his
team asked Marco Zanuso to explore possible applications
for their new foam rubber, gommapiumo. Zanuso used the material to develop
his famous Lady chair, whose success led to the establishment of
Arflex in 1951. Munari soon created toys out of gommapiumo,
and Gio Ponti designed the Pirelli Tower in Milan (1954-56),
one of the most important landmarks of modern Italian architecture.
Car Tire History
by Giovanni Battista Pirelli
Holding S.A. established
Gommapiuma, toy figure with internal metal skeleon by Bruno
container by Roberto Menghi